Yeah, Locke! From Elizabeth Economy: Chinese Media Knock U.S. Ambassador to China for Being Too Popular.
"A series of candid photos of the ambassador with his family -- carrying their own luggage, riding in a minivan, and flying economy class -- elicited a tidal wave of ... popular attention" from the Chinese public, who are holding him up as a sharp contrast to their own officials. However, government-run newspapers have taken offense and are criticizing this public adulation.
Well, Ambassador Locke might not speak Mandarin, but this low-key and frugal behavior seems pretty Asian (American) to me. ABC's represent!
P.S. At APEC, I witnessed first-hand how the minister of a certain Chinese government body had three people haul his luggage for him, among other ostentatious things.