Tuesday, August 02, 2011

BMW Electric

BMW's electric vehicles for urban mobility. The "i" series should be out by 2013. A little late to the game, but glad they are moving forward in a serious way.

I went to a seminar in winter quarter, where the BMW folks presented their strategy for entering this space by appealing to a particular user -- it's a lifestyle, not just a vehicle.

Article here. Check out the photo album of the i8, too. You'll (inappropriate verb here) after viewing it.

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