Sign the Patagonia pledge to not buy something if you don’t need it. Reduce, repair, reuse, recycle, reimagine! It's a pretty innovative/courageous/risky/bold stand from a clothing company. Definitely requires a re-imagining of the business model -- but could also produce some very compelling stories and help to cement loyalty.
"The Common Threads Initiative addresses a significant part of today’s environmental problem—the footprint of our stuff. This program first asks customers to not buy something if they don’t need it.”
—Yvon Chouinard, Patagonia founder & owner
I wonder if there's a way to get Da Ai Technology into a partnership as well ...